Equity Value Advisors is an advisory firm supporting brands and their investors, as they develop their online strategy — including key considerations around catalog selection, distribution options, pricing/pricing erosion, and channel control.
The firm is run by James Thomson, who has been a leader inside Amazon’s marketplace team, an executive leader at Buy Box Experts, and co-founder of Prosper Show (a large, continuing education conference for online sellers). Today, James is an investor and advisor/board member to several ecommerce enablement firms, and has successfully exited four ecommerce firms.
We support our clients primarily by:
Developing the Longer Term Growth Strategy for the Amazon Channel
Investor and brand clients seek to growth their Amazon channel business as quickly and efficiently as possible. Our firm develops a comprehensive plan that outlines 6-12 priority initiatives needed to generate substantial growth, and provides detailed information on investment costs, expected staffing/skill needs, and impact on remaining internal organization. We examine the cross-channel impact of building out Amazon, which is likely to grow faster than other channels.
Auditing the Amazon Channel Business for Post-LOI Due Diligence
Investor clients seek to identify how well a brand is currently running its Amazon channel business — where are the true assets of the brand’s online business, and what operational/staffing changes are needed. How do those changes need to be made, and how can they be made quickly? Ultimately, investors want to shorten the time they will own the brand, and our firm helps them shorten that timeframe by building a detailed plan to execute on the growth opportunity that the Amazon channel offers.
Our Approach:
We create detailed audit reports, and offer onsite training & in-person executive workshops.
Most of our clients use our on-going advisory services as support while they roll out our proposed changes.
James Thomson, Ph.D.
Contact: [email protected]