Should companies create an agentic-commerce steering committee?
Answer
A temporary cross-functional steering group can be useful while decision rights and operating standards are being established, but it should not substitute for accountable ownership. Committees are valuable for resolving questions involving ecommerce, technology, finance, legal, data and channel strategy.
Why this matters
New technology often attracts governance structures that create meetings faster than decisions.
What management should examine
- Define the committee scope.
- Define authority.
- Limit membership to needed functions.
- Set an intended lifespan.
- Identify decisions retained by the accountable executive.
What good looks like
Cross-functional issues are resolved quickly while one business owner remains responsible for performance and risk.
Related questions and resources
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